◆IPO Edition · First Printing◆

The Strategic Board Game of Stock Trading

Welcome to the upwardly volatile world of the Retail Investor Game! In these barely regulated capital markets, you will buy low, sell high (hopefully), and pump your portfolio with “due diligence” before bad news hits the market.

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Includes a free YOLO coin.

Breaking News Cards

36 news headlines send stocks up or down across everyone’s portfolios. There’s more bad news in the deck. Of course there is.

Quality You Can Feel

Heavy card stock, durable components, and premium finish throughout the entire game.

The Retail Investor game box photographed outdoors, without a red arrow.
Close-up of the textured NFT Cemetery Holdings stock tile and fitted green box insert.
Four Due Diligence cards, including Sat Next to the CFO on a Flight.
Stock tiles on the green Portfolio board.
Metal dice, bull and round player pieces on a green fabric pouch.
Retail Investor box, boards, cards, money and metal pieces arranged on a coffee table.

Due Diligence Cards

54 DD cards to pump your stocks, protect your portfolio, and peek at upcoming (bad) news.

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2–6 investors
aka all of you
Ages 14+
or anyone old enough to lose money
30–75 minutes
per bubble

Stock Cards

Buy, trade, and sell 54 hilarious stocks to get rich!

Stock card: Too Big To Fail Holdings
Stock card: NFT Cemetery Holdings
Stock card: Thoughts and Prayers National Insurance
Stock card: Buy Now Panic Later
Stock card: Suspiciously Neutral Vault
Stock card: Closed for August Technologies
Stock card: Definitely Not Spyware
Stock card: Infinite Leverage Capital
Stock card: Totally Solvent Holdings
Stock card: AI Girlfriend Technologies
Stock card: The Minister’s Cousin Holdings
Stock card: Certified Non-Evil AI GmbH
Stock card: Extremely Normal Bank
Stock card: Artificial Intelligence Intelligence
Stock card: Venmo for Pets
Stock card: Blockchain Home Loan
Stock card: Consent Cookie GmbH
Stock card: CAPTCHA Without Borders
Stock card: Luxembourg Shell Company
Stock card: EuroPonzi SE
Stock card: Unfinished Condo Real Estate
Stock card: Cayman Spreadsheet Holdings
Stock card: Yeti Sighting Analytics
Stock card: Growth at Any Cost Financial

Pre-order Exclusive

Limited-Edition
Digital YOLO Coin

Pre-order the Retail Investor Game IPO Edition now and get 1 free YOLO coin (our commemorative crypto) and a numbered YOLO coin NFT.

Offer ends after the first 1,000 fully paid Retail Investor (IPO edition) units or at the January 2027 retail release, whichever comes first.

We’ll send a separate digital gift email to the email address used at checkout, with your private link to claim both items. It may arrive soon after payment is confirmed, or take several days to process. Your order confirmation and receipt arrive separately. There is no extra charge to claim or receive your gift.

1 YOLO coin
The world did not need another crypto coin, but we couldn’t help ourselves.
1 YOLO coin NFT
A numbered digital collectible. Potentially worthless like any crypto. But the dog is fun to look at.
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Back of the gold digital coin artwork: a paw print and Good Boy Standard lettering. Front of the gold digital YOLO coin artwork: a dog holding a rose, with In Stonks We Trust and Wow Much Coin lettering.
Explore the coin in 3D

One complimentary pair per fully paid Retail Investor (IPO edition) unit, while allocations remain. These are optional digital collectibles; no physical coin is included. We cover initial digital delivery. Collectible terms

What’s in the Box

6 Portfolio Boards
1 Market Board
1 Phase Tracker
54 Stock Cards
54 Due Diligence Cards
36 Breaking News Cards
6 Player Aids
1 Rulebook
192 YOLO Coin Bills
6 Metal Player Pieces

Analyst Comments

“Deceptively simple. I had to rethink my strategy every hand. Sell high, buy low, get rich, lose it all. A real adrenaline rush.”
Kate B.
“I can’t wait to play again, pick better stocks, and watch the prices soar.”
Jacob K.
“This is a great entry-level economic game for people who don’t want to spend hours crunchy numbers, looking at stock charts. It plays fast easy and the rules are very simple to understand.”
Jason C.
“This is a delightful, chaotic, meme-y time.”
Madeline F.

From the Creator of Publish or Perish

Created by social psychologist Max Bai, Ph.D. His previous game, Publish or Perish, has appeared in:

Nature
The Washington Post
New Scientist
The Scientist
Chemical & Engineering News
The Psychologist
FEBS Letters
Croatian Medical Journal
il venerdì di Repubblica
Sina
Retraction Watch
Gamereactor
Giochi sul Nostro Tavolo
HM Revues & Intégrité

We Ship Where the Optimism Is

Shipping to most places where optimism meets a credit card. Free shipping in the U.S. and China. All orders ship from our fulfillment centers in the U.S., U.K., Germany, Canada, Australia, and China.

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We ship hereShips from

How It Plays

A game is six rounds. Each round runs the same five phases.

Click the rulebook to read it
  1. 01
    The IPO
    Buy stocks off the market board.
  2. 02
    Due Diligence
    Pump or protect your stocks somehow.
  3. 03
    Dividends
    Collect income from your holdings.
  4. 04
    Press Release
    Flip a news card and hope for the best.
  5. 05
    After-Hours
    This is when to dump your stocks (and maybe buy more).